According to studies, couples that share housework have more sex (it’s true, you can Google it).

Starting with the launch of the *cleanest* adult hotline around, we created a proactive campaign for Homethings that positioned cleaning as the ultimate aphrodisiac.

Art Director: Charles Bignell

[Proactive Work]

With art direction inspired by 90s sex worker cards, our campaign comes to life in all your usual X-rated environments—with low-fi virus pop-ups and babestation-style voice recordings.

We even wanted to launch Homethings on OnlyFans, but we’ll leave that one to the imagination.