While the pandemic saw one of the largest pet adoption rates ever, a huge number of those pets are now being returned to shelters across the country.

For our 2023 Young Shits submission, we crafted a campaign encouraging owners to stick by their four-legged friends using the simplest insight: nobody loves you like your pet does.

Art Director: Charles Bignell

[Competition]

While the pandemic saw one of the largest pet adoption rates ever, a huge number of those pets are now being returned to shelters across the country.

30” TV Script

On social, we launched the Wag-O-Meter: an AR filter that captures your dog’s excitement in wags per minute.