A New Sweden is raising the bar for the wool industry by holding themselves to some of the highest animal welfare standards in the world.
With the help of MidJourney, we created a campaign took their five-star treatment of sheep literally.
Art Director: Filip Fernström
[Student Project]
Alongside our OOH and Brand Magazine, we launched Sponsorsheep: a fundraising platform encouraging people to invest in the future of wool by adopting a sheep.
On social, we staged a hairdresser takeover—hijacking the Instagram grids of Stockholm’s most popular salons.
